Ferrari Roma Brings La Nuova Dolce Vita to Mumbai
The Prancing Horse’s new V8 2+ coupé launches in Mumbai
Mumbai, 07 July 2021 – Navnit Motors Ferrari, the official Ferrari dealer in Mumbai brought ‘La Nuova Dolce Vita’ to the city as it unveiled the new Ferrari Roma. Esteemed guests discovered the latest model from the marque at Le Bar Diamantaire in the Sofitel Hotel which was transformed for a glamorous evening inspired by the carefree Italian lifestyle that the car evokes.
The Ferrari Roma is the latest coupé from Maranello, featuring timeless and sublimely refined design and all the power and agility required to guarantee a unique driving experience. The Ferrari Roma brings La Nuova Dolce Vita to India, with signature Italian styling that is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma.
Stylistically, the Ferrari Roma is characterised by clean and symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the Ferrari mid-front-engined grand touring tradition of which the 250 GT Berlinetta Lusso and 250 GT 2+2 are the most iconic examples, and from which the car takes its inspiration. It embodies an extremely modern design language which underlines its authentic, refined styling. At the same time, its sleek lines retain the sporty vocation shared by all Ferraris.
The Prancing Horse’s new 2+ coupé sports a V8 turbo engine that punches out 620 cv at 7,500 rpm, making it the most powerful in its segment. A member of the V8 family that has won the International Engine of the Year four years in a row, it features Variable Boost Management for instantaneous throttle response. With the adoption of Gasoline Particulate Filters, meticulous attention was also focused on the sound of the exhaust system which has been completely redesigned, removing the silencers and introducing new bypass valves.
The car’s new 8-speed dual-clutch gearbox is more compact and 6 kg lighter than its 7-speed predecessor. As well as reducing fuel consumption and emissions, shifts are faster and smoother which makes the car even more responsive on the open road, but also especially comfortable in town and during stop & start driving situations.
For the Ferrari Roma’s cabin, the Ferrari Styling Centre designers developed a new formal approach that involved the creation of two separate cells, one each for driver and passenger, in an evolution of the dual cockpit concept that embraces the entire cabin rather than just the dashboard as was previously the case. The crafting of the interior took its lead from the complete redesign of the HMI (Human Machine Interface). This resulted in a major leap forward, starting with the new steering wheel designed using the “Eyes on the road, hands on the wheel” philosophy with all the car’s main commands actioned by haptic controls, ensuring the driver doesn’t have to move their hands from the wheel.